Open the Proof Under Pressure tab at the top of this page.
The top questions
1. What is the Premise Pipeline Friction Check
The Friction Check is the no cost starting point into Premise Pipeline Discipline.
It is a short written review of your LinkedIn profile, website, and other public business material.
It helps surface whether targeting, message quality, follow up, qualification, or founder dependence may be creating friction at the next stage.
2. How private is this
The Friction Check begins with your LinkedIn profile, website, and other public business material, not confidential disclosure.
You do not need to share confidential information to begin.
3. How fast do I receive it
A structured written response is returned later the same day or first thing the next morning.
4. Who is this built for
Founder led B2B firms where growth is still happening, but the message, follow up, or sales process may no longer be carrying the next stage cleanly.
5. What do I need to provide
Your LinkedIn profile, company website, and any other relevant public business material.
6. What will the Friction Check show
Whether the message is clear enough.
Whether the sales process is making it easy enough for the right buyer to move toward a real sales conversation.
Whether public facing signals suggest drag in targeting, follow up, qualification, or founder dependence.
Whether there is one clearer first move to make before more activity is added.
7. Is this advice
No.
This is a structured commercial service, not legal, tax, or financial advice.
You remain responsible for final decisions and outcomes.
8. What happens after the Friction Check
If the problem is real, the next move can then be made with greater clarity.
That may mean no further step is needed yet.
Or it may point toward Reset, Support Layer, Desk, or Integration depending on operating scope.
9. What is the Premise Pipeline Support Layer
The Support Layer is used where the problem is already clear, but the correction needs help to hold.
It can include tighter follow up discipline, clearer qualification, message support, or supporting workflow changes where needed.
It is not a separate software product.
It is a support layer used inside Premise Pipeline Discipline where the operating correction needs support.
Privacy and data handling
What do you review
We review your LinkedIn profile, website, and other public business material for the Friction Check.
Do I need to share confidential information
No.
The Friction Check begins from public business material, not confidential disclosure.
What do you not do with data
We do not sell your content.
We do not share it for marketing.
We do not display client names or logos.
How is proof handled
Public proof is sanitised by design.
Commercial Proof Records are anonymised live commercial records.
Proof Under Pressure uses only public artefacts.
Who owns the commercial context
Commercial ownership remains with you.
Platform and delivery
How does the Friction Check work
You complete the Friction Check form.
We review the public business material you provide.
A structured written response is returned later the same day or first thing the next morning.
Where does the first review begin
The Friction Check begins with your LinkedIn profile, company website, and other public business material.
Do I interact with ChatGPT directly
No.
This process does not require a direct ChatGPT interaction from the person submitting the Friction Check.
Usage and governance
What happens after I receive the Friction Check
You will have a clearer read on whether the problem is real and where it is most likely sitting.
If the next move is obvious, it will be stated plainly.
If the correction needs help to hold, that may include a Support Layer around follow up, qualification, message support, or workflow support.
Can you sign an NDA
Yes.
If deeper work is needed beyond the Friction Check, we can sign an NDA before engagement.
What is Proof Under Pressure
It is a dated proof trail that shows how the Premise method behaves under public pressure.
It uses only public artefacts as a clean test case.
What are Commercial Proof Records
They are anonymised live commercial records showing how a business moved from drag to a clearer sales process.
Is deeper work mandatory
No.
The Friction Check is the starting point, not a forced upgrade path.
Licensing and deployment
How does deeper work begin
If the Friction Check shows a real problem, the next step may be discussed in operating terms rather than software terms.
What are the next levels
Premise Pipeline Reset
A one time intervention to correct what is slowing the sales process before more activity compounds the wrong things.
Premise Pipeline Support Layer
A support layer used where the correction is already clear, but follow up, qualification, message support, or workflow support need to be installed so the correction holds.
Premise Pipeline Desk
An ongoing operating layer to keep the sales process clear and consistent once the problem has been corrected.
Premise Pipeline Integration
A deeper install for firms that need the discipline embedded across workflow, CRM logic, proof assets, role logic, and team rhythm.
Can a group, network, or platform engage this at a broader level
Yes.
If a wider deployment is needed, we can discuss operating scope and fit directly.
Four ways to examine the discipline
1
Option 1
Premise Pipeline Friction Check
Start with the no cost review of whether the message or sales process is creating drag.
See how the method behaves under public pressure using only public artefacts.
To review Proof Under Pressure:
Open the Proof Under Pressure tab at the top of this page.
4
Option 4
Discuss the Right Fit
Use a short working conversation to confirm whether Friction Check, Reset, Desk, Integration, or a Premise Pipeline Support Layer is the right fit for your operating context.
Premise Pipeline Discipline is the commercial application.
Premise Decision Engine is the method behind it.
The team behind Premise Pipeline Discipline
Premise is built and operated by a team with depth across governance, capital strategy, finance, systems, and market communication.
Cliff Locks
USA
Executive Director, Governance and Capital Strategy
Cliff is a serial entrepreneur, investor, and board advisor with more than two decades of board experience across growth, funding, operations, and exit preparation.
Lance Jerrard
South Africa
Founder and Chief Executive Officer
Lance has led the work since 2002, focusing on helping founder led businesses see the real problem clearly, choose the first move, and stop drift before it compounds.
Lt. Col. Earl Robinson Jr. (Ret.)
USA
Strategic Architect & Systems Builder
Earl led the engineering build and brings command level reasoning, AI engineering, legal precedent modelling, strategic finance, and governance into the architecture.
Richard Johnson
South Africa
Chief Financial Officer
Richard leads the finance and control lens, helping ensure decisions can be executed, reviewed, and enforced under pressure.
Morne van Schalkwyk
South Africa
Global Marketing Director
Morne leads positioning and delivery clarity so the language stays plain, the logic stays clean, and the output remains consistent.